In a recent survey (the Cone Influence Trend Tracker), 80 percent of consumers reported changing their minds about purchases based on negative information found online. ReputationAdvocate.com Managing Director Steven Wyer says that a high-profile storefront or fancy signage may be appealing to the eye; however, a prominent online presence is just as essential to your success. By claiming your business listings on major review sites and niche-specific review sites, says ReputationAdvocate.com ’s Wyer, you will have the upper hand on the competition. According to ReputationAdvocate.com, consistent monitoring of online reviews must become a daily habit for business owners. Wyer and the team at ReputationAdvocate.com have helped many clients by offering a number of tools that examine brand mentions and reviews from customers, while enabling a quick response from the business. ReputationAdvocate.com understands that a positive review may be all the motivation a potential customer needs to enter your doors. However, that review cannot exist without a listing or profile on consumer-review sites, says Wyer. ReputationAdvocate.com continues to observe that reviews have distinct potential to drive the purchase decisions of customers. Most consumer-review sites are free to use so business owners are encouraged to sign up and build a profile. The Managing Director of ReputationAdvocate.com also points out that consumers are not only retrieving reviews through desktop computers. Mobile apps and smartphones play a huge part in the equation. The professionals at ReputationAdvocate.com affirm that business owners are best served by expanding their reach and connecting with prospective customers on these devices. The average consumer spends 127 minutes in mobile applications each day – checking Facebook, responding to emails and searching for restaurants and stores nearby. ReputationAdvocate.com has calculated this to be about an hour more than people spend on the Internet, falling just short of the 168 minutes Americans spend watching television. More statistics of interest to the ReputationAdvocate.com team: One out of 4 smartphone users consider proximity of the business location as the most important factor when searching for information via mobile device, according to the xAd/Telemetrics U.S. Mobile Path-to-Purchase study. At this writing, ReputationAdvocate.com reports there are approximately 7.1 billion mobile devices in the world, with the number estimated to reach 10 million by 2017. That’s an average of 1.4 devices for every woman, man and child on the planet, says Wyer. ReputationAdvocate.com reports that approximately 17 percent of all Internet usage occurs on these devices. To minimize the odds that your business will be misrepresented online, Steven Wyer and the team at ReputationAdvocate.com recommend taking a more proactive approach and claiming your business profiles. Then you can edit and update all necessary business information. The list of details, according to ReputationAdvocate.com ’s Wyer, may include contact information, photos and videos of your services and products, links to company blogs and website and even the business’ exact location on a map. The effect of a negative review, a critical comment, or an unflattering rant from a disgruntled individual is devastating when it ranks on Page One of Google search results. ReputationAdvocate.com cautions prospective clients that this content is often malicious and may linger for months and years ahead. The professionals at ReputationAdvocate.com advises clients to carefully evaluate online content that may be missing in order to present new information in credible and innovative ways. As an expert in online reputation management strategy, ReputationAdvocate.com relies on knowledge and insight when developing and maintaining a reviews management plan for company clients. The willingness to adjust this program at any time is necessary to ultimate success. ReputationAdvocate.com leverages years of experience to help clients build on a wide range of online opportunities.