You can start monitoring your web content today. It’s critical to know what people are saying about you, your company or employer and your brand. If you are an employer, you should be following mentions of your key people. Online monitoring helps you identify slander, false rumors, embarrassing public records and show you your potential viral hotspots. There are literally hundreds of tools out there that you can purchase for monitoring. On the other hand, there is a FREE, fast and simple tool that you can implement immediately – set up a free Google Alert. The following information can be found on Google.com http://www.google.com/support/alerts/bin/static.py?hl=en&page=guide.cs&guide=28413&rd=1
What are Google Alerts?
Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
• Find out what is being said about their company or product
• Monitor a developing news story
• Keep up to date on a competitor or industry
• Get the latest news on a celebrity or sports team
• Find out what’s being said about themselves
Here’s how it works:
• You enter a query that you’re interested in.
• Google Alerts checks regularly to see if there are new results for your query.
• If there are new results, Google Alerts sends them to you in an email.
Here is the actual link you can use to start monitoring your online information now.